![]() ![]() Print projects would have a different set of output requirements to consider. Where will this be published? If you are designing for the web, a JPG or PDF file is mandatory for the finished infographic. Or should it be a brand-specific informational infographic that is for a more targeted audience, with more detailed data, callouts and supporting text?ģ. Who is the audience? Is this infographic for anyone and everyone? An editorial infographic visualizes a broad topic, and can have creative, illustrative elements. So let’s start our design process by first asking some key questions:ġ.What is the objective of this infographic? Do I want the reader to analyze the data and come to their own conclusion, or am I telling a story with the data?Ģ. But we want our designs to be effective and appropriate as well as visually appealing. ![]() Who doesn’t want that? The rise of content marketing, analytics and readily available data sets are feeding the demand for custom infographics. It is a widely held belief that the extra level of reader engagement that an infographic provides, helps with comprehension and retention. The power of an infographic is in its ability to connect with readers and tell a story with data. Form follows function in the best infographics. To design a successful infographic you must remember to maintain the integrity of the data, find the simplest way to contextualize it for the reader, and ask a few key questions before you begin the design. ![]() I think that is why there seems to be a sudden torrent of do-it-yourself infographic templates and poorly designed, ill-conceived, infographics circulating on the web. How hard can they be to design? Successful infographics make visualizing data look so easy and approachable. The infographics that grab and hold our attention, can seem so simple, so obvious, so elegant. They can be a beautiful union of science and art. Infographics (information graphics) are everywhere, and as a designer you have probably been asked to create one. Have you asked all of the right questions? ![]()
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